Tuesday 2¢ - From Attribution to Assist
| on T2c
Lots of things are being pronounced dead in B2B marketing, from email to the corporate website, but one thing that is very much alive is the debate about attribution...
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢ - AI, the From Line, and Brand
| on T2c
This week, I am pondering the role of thought leadership in B2B marketing in the age of AI.
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Tuesday 2¢ - The I in T is Important
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Umm...nothing to do with my initials being I and T; this week, some more thoughts on marketers being T-shaped.
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Tuesday 2¢ - When No Means More Yes
| on T2c
This week, a quick thought on the discomfort of saying no
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Tuesday 2¢ - Wasting Good Wastage?
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No, I'm not dumpster diving for cash; this week, I am counting the value of impressions...
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Tuesday 2¢ - Bring TOP to the Top Table
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This week, I share a top acronym and the revelation that it's not Tuesday.
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Tuesday 2¢ - The FOG of Anecdata
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This week, the danger of "anecdata" when trying to navigate the FOG - fact, opinion, and guesswork.
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Tuesday 2¢ - Demand: The Spark of B2B Life
| on T2c
This week, I dig in to the primordial soup that leads emerge from - demand!
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Tuesday 2¢ - Green Eyed Marketing
| on T2c
Are you in marketing? Then you've definitely had this conversation...
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