Tuesday 2¢: "I can’t just go to the CEO with ‘just’ a plan"
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In a world obsessed with tactics, optimizing, agile and failing fast, is the idea of a marketing plan old hat? Does a plan still have value?
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Tuesday 2¢
My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”
Tuesday 2¢: Choosing to be Different
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I admit, it’s a topic I keep returning to, but in this week’s Tuesday 2¢, I want to share more about differentiating your marketing.
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Tuesday 2¢: You Are Not the Sum of Your Vanity Metrics
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In this weeks Tuesday 2¢, inspired by a half-remembered Godin quote, I wonder if we are focusing on the right things as marketers and as people...
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Tuesday 2¢: CMOs: The ART of C-$uite Communication
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Like me, you've probably read a lot about the changes happening to the role of CMO or even its extinction in some brands, this Tuesday I have a simple suggestion....
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Tuesday 2¢: Does marketing ruin everything?
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Again I am inspired by a lunch, but I'll be honest this Tuesday 2 cents is a bit unresolved, are marketing and commercialism ruining everything, or giving us all a taste of the good stuff?
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Tuesday 2¢: Find Headspace in the Hustle
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In this week's Tuesday 2¢, inspired by walks, lunch with chums, Robert Rose and Dennis Shiao, I say it's time we found some headspace in the hustle.
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Tuesday 2¢: Customer Engagement is not a Website
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The next wave of customer engagement is not about how wonderfully personalized our websites are, it's going to be more than that. In this Tuesday 2¢ I contend that we need to learn the lessons of personalization and truly engage our consumers on the channel of their choice...
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Tuesday 2¢: Budget, Priorities & Focus
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This Tuesday 2¢, I continue to preach that the aim of B2B marketing is to create ART (Awareness, Revenue, and Trust), but you need budget, priorities and focus.
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Tuesday 2¢: Trust me, I'm a Trusterizer
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This week I read the word "trusterizing", my eyes rolled as we hand the world another reason not to trust marketing and so in this Tuesday 2¢ I focus on the importance of trust as a marketing goal.
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