

Ian Truscott
I am a tea-drinking, B2B technology marketing chap who is constantly talking about creating ART – Awareness, Revenue and Trust.


Tuesday 2¢ - A YAGNI Resolution

Tuesday 2¢ - Gifts and Reciprocation

Tuesday 2¢ - Has Why Lost Its Purpose?

Tuesday 2¢ - Call to Outcome

Tuesday 2¢ - 10 Things B2B Marketers Can Learn from the Tyson/Paul Fight

Tuesday 2¢ - Outcomes and Outputs

Tuesday 2¢ - The Chief Deckchair Rearranger
