Ian Truscott
I am a tea-drinking, B2B technology marketing chap who is constantly talking about creating ART – Awareness, Revenue and Trust.
The Minimum Valuable Sales Pitch Conundrum, The Tease and The Work
Uh huh, the customer would ask for a faster horse
Marketers: Engage with the Real People - A Lesson from Brexit and Trump
Keeping Your Promises in The Tale of Two Brands
Personalization – The hard bit is the bet
Hello MRM (and Hello Acquia)
