Hi! I'm Ian
I am a B2B technology marketing chap, trusted advisor and 4xCMO who believes that the mission of marketing is to create ART; Awareness, Revenue and Trust.
I help businesses grow, by increasing revenue, spreading awareness and building trust in their brand, product or service.
I help people grow through my passion for the craft of marketing, building teams, and developing people, guided by my core management principles.
From a career that started as a techie, I’ve done that as a CMO, marketing leader, analyst, advisor, mentor, coach, fractional, and consultant, for startups to some of the best known B2B tech brands, applying my experience and expertise to whatever is the marketing challenge at hand. You can learn more about my career on my work page.
And I do my best to do that with a smile and almost certainly a cup of tea.
Work with me - I am a Managing Partner at Velocity B, a consulting and advisory firm focused on helping growing B2B tech companies with our go-to-market expertise and support. Learn more at https://velocity-b.com
Tune in - I host a podcast called Rockstar CMO, on which I chat with marketing chums and share the marketing street knowledge that we hope will bring out your inner Rockstar CMO. Listen at https://rockstarcmo.com
Ian’s enthusiasm for planning and creative thinking allows any business to accelerate forward and make a statement with regards to the industry and messaging
Emily Nichols, Global Field Marketing Director, Sitecore
Ian manages to explain business-critical ideas clearly and with a sense of humor — which is a rarity in this area. His enthusiasm for the market he works in in no way dulls his critical abilities. I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input.
Siobhan Fagan Editor-in-Chief, Simpler Media
Ian is responsible and clear in the leadership of his employees. He lives the role as a role model and his implementation speed is unique. Ian is a great presenter and writer. Ian loves what he does! And it’s fun to work with him.
Dieter Reichart, CEO, censhare AG