Hi! I'm Ian
I’m a B2B technology marketing leader, trusted advisor, and experienced CMO who believes the true mission of marketing is to create ART: Awareness, Revenue, and Trust.
I help B2B tech companies grow by clarifying their go-to-market strategy, aligning marketing and sales, and building brands that stand up to scrutiny from buyers, boards, and investors.
I also help people grow - building teams, developing leaders, and sharing a deep respect for the craft of marketing, guided by practical, people-first management principles.
My career began as a techie and has spanned roles as a CMO, analyst, advisor, mentor, fractional leader, and consultant, working with startups through to some of the best-known B2B technology brands.
I try to do all of that with a smile and a cup of tea.
You can learn more about my career on my work page.
Work with me - I am a Managing Partner at Velocity B, a consulting and advisory firm focused on helping growing B2B tech companies with our go-to-market expertise and support. Learn more at https://velocity-b.com
Tune in - I host a podcast called Rockstar CMO, on which I chat with marketing chums and share the marketing street knowledge that we hope will bring out your inner Rockstar CMO. Listen at https://rockstarcmo.com
Ian’s enthusiasm for planning and creative thinking allows any business to accelerate forward and make a statement with regards to the industry and messaging
Emily Nichols, Global Field Marketing Director, Sitecore
Ian manages to explain business-critical ideas clearly and with a sense of humor — which is a rarity in this area. His enthusiasm for the market he works in in no way dulls his critical abilities. I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input.
Siobhan Fagan Editor-in-Chief, Simpler Media
Ian is responsible and clear in the leadership of his employees. He lives the role as a role model and his implementation speed is unique. Ian is a great presenter and writer. Ian loves what he does! And it’s fun to work with him.
Dieter Reichart, CEO, censhare AG