Hello!

I'm Ian Truscott — a tea-drinking B2B marketing leader who helps ambitious tech companies grow, and the senior marketers who lead them.

I started out in technology — as a CTO, product manager and sales engineer — before crossing over into marketing leadership. That journey shapes how I work: strategy that connects to commercial reality, and mentoring that comes from having actually made the transition myself. I've spent 25 years doing this, and I still love it.

People can be jolly nice

Ian’s enthusiasm for planning and creative thinking allows any business to accelerate forward and make a statement with regards to the industry and messaging

Emily Nichols, Global Field Marketing Director, Sitecore

Ian manages to explain business-critical ideas clearly and with a sense of humor — which is a rarity in this area. His enthusiasm for the market he works in in no way dulls his critical abilities. I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input.

Siobhan Fagan Editor-in-Chief, Simpler Media

Ian is responsible and clear in the leadership of his employees. He lives the role as a role model and his implementation speed is unique. Ian is a great presenter and writer. Ian loves what he does! And it’s fun to work with him.

Dieter Reichart, CEO, censhare AG