Your marketing needs a leader.
But, maybe not a full-time one.
You're running a B2B tech company. Marketing feels like it should be doing more: more pipeline, more clarity, more commercial impact. But you're not sure if the problem is strategy, execution, or the direction you can give them.
Hiring a full-time CMO is expensive, slow, and a significant commitment when you're still figuring out what good looks like.
That's where I come in.
What a fractional CMO actually does (or at least, this one!)
Not strategy decks that gather dust.
Not workshops that produce frameworks nobody uses.
I embed with your team, working alongside your founders, sales leaders, and marketers, to make marketing work as a practical growth engine. That means getting into the detail: sharpening your positioning, aligning marketing and sales, fixing the CRM, building the pipeline, and making sure what you're spending actually connects to revenue.
I call it building ART: Awareness, Revenue, and Trust. The three things B2B marketing should actually be accountable for.
Why this works
Most CMOs come from marketing. I came up through technology as a CTO, product manager, and sales engineer before crossing into marketing leadership.
That means I understand tech businesses and I'm as comfortable configuring your CRM as I am in your board meeting.
In a mid-size B2B business, poorly implemented marketing technology isn't a rounding error. It's a business risk. I make sure the plumbing supports the promise.
I've done this across startups, scale-ups, and established software vendors: bootstrapping marketing functions from scratch, fixing what's broken, supporting companies through investment rounds. Clients have included Storyblok (where I advised the CMO as ARR grew from ~$3m to over $80m), Spotler, censhare, Sitecore, and Dodona.
Who this is for
- Founders and CEOs who know marketing needs to do more but aren't ready to hire a full-time CMO
- Companies entering the UK market who need experienced, on-the-ground GTM leadership
- Businesses preparing for investment who need marketing to tell a credible, commercial story
Let’s start with a chat.
If your marketing needs a steady hand and some hard-won experience, I'd love to hear what you're working on.
Need a full GTM team rather than just me? Take a look at Velocity B, the advisory firm I run with a collective of experienced B2B specialists.