Ian Truscott
I am a tea-drinking, B2B technology marketing chap who is constantly talking about creating ART – Awareness, Revenue and Trust.
On CMSWire - Forget the Channels, Focus on the People
Your Customer Experience Needs to be a Fair Exchange, so that you are still around to provide it
9 Content Strategy Readiness Metrics
As a father I’ve been replaced by YouTube and as a marketer, so have you
Resurrecting Persuasive Content
On LinkedIn Today: Content Strategy: Managing the Content Supply Chain
Customer Experience - More Than a Pretty App
